Developing and promoting Ha Giang tourism branding
strategy to enhance Ha Giang’s agricultural value chain
Consulted and supported Vingroup JSC in sponsoring and coordinating to organize Regional Linkage Conference, Ha Giang Tourism Promotion International Conference, advising on scientific and practical basis to develop the strategy, orientation and method for green tourism – green economy development aiming to improve competitive advantage, promote internal resources for economic development in Ha Giang province with the approach towards modernization, professionalization and globalization.
Dr. Nguyễn Thị Quý Phương and Mr. Đặng Quốc Khánh - Member of the Executive Committee of the Communist Party, Secretary of Ha Giang Provincial Party Committee; Mr. Vũ Mạnh Hà, Alternate member of the Party’s Central Committee, Secretary of the Hoang Su Phi District Party Committee together with leaders of departments and representatives of the National Commission for UNESCO of Vietnam in the launching ceremony of the tourism brand "Amazing Ha Giang" in November, 2019.
Promote Ha Giang Tourism Branding “Amazing Ha Giang (Copyright Ha Giang province & SAA Pro)
Design, develop and promote Ha Giang Tourism Branding
Amazing Ha Giang
Collaborated with Ha Giang’s Department of Culture, Sport and Tourism as well as potential investors, local travel agencies in proposing strategy to promote tourism branding of Ha Giang “Amazing Ha Giang” with the vision of Ha Giang becoming the National Tourism Brand;
Designed and developed the brand identity of Amazing Ha Giang;
Developed and produced compelling media products, promotion video clips in various formats for domestic and international release with the participation of No. 11 World Football Legend, Ryan Giggs.
Designed and developed the brand identity of Amazing Ha Giang;
Developed and produced compelling media products, promotion video clips in various formats for domestic and international release with the participation of No. 11 World Football Legend, Ryan Giggs.
UNESCO Conference (International scale)
Coordinated and organized the content and agenda of the Conference;
Invited scholars, researchers to participate in the Conference; Connect UNESCO and the global geopark network;
Coordinated and supported with communication/media; invited international media to create opportunities for Ha Giang to acquire experiences directly from professionals, give directions and methods to develop green tourism and green economy; promote investment and tourism on the basis of preserving national and cultural heritages of Ha Giang.
Invited scholars, researchers to participate in the Conference; Connect UNESCO and the global geopark network;
Coordinated and supported with communication/media; invited international media to create opportunities for Ha Giang to acquire experiences directly from professionals, give directions and methods to develop green tourism and green economy; promote investment and tourism on the basis of preserving national and cultural heritages of Ha Giang.
Regional Linkage Conference (National scale)
Coordinated and organized the content and agenda of the Conference;
Invited scholars, researchers to participate in the Conference;
Implemented researches and scientific reports on "Regional Linkage" and "New forms of tourism applicable for Ha Giang" to create the basis for proposing to the Government investing in regional transport infrastructure and approving policies to promote tourism economic development.
Invited scholars, researchers to participate in the Conference;
Implemented researches and scientific reports on "Regional Linkage" and "New forms of tourism applicable for Ha Giang" to create the basis for proposing to the Government investing in regional transport infrastructure and approving policies to promote tourism economic development.
Strategy to improve the value chain of Ha Giang’s agricultural products
Supported in making connections; developing plans to bring high-quality agricultural products of the province into supermarket chains under VinCommerce (Vinmart and Vinmart+) according to strict procedures and standards.
Designed key visuals, brand identity, television commercials (customized story for each product) for 3 main products: Mint honey, Shan Tuyet tea and Ha Giang orange, aligning with the campaign “Amazing Ha Giang”.
Designed sales counter model for orange products at Vinmart supermarkets across the North of Vietnam.
Consulted on the procedure for Ha Giang’s agricultural products towards international export: from completing the sales process for high-quality domestic enterprises to improving the quality of products to export abroad.
Designed key visuals, brand identity, television commercials (customized story for each product) for 3 main products: Mint honey, Shan Tuyet tea and Ha Giang orange, aligning with the campaign “Amazing Ha Giang”.
Designed sales counter model for orange products at Vinmart supermarkets across the North of Vietnam.
Consulted on the procedure for Ha Giang’s agricultural products towards international export: from completing the sales process for high-quality domestic enterprises to improving the quality of products to export abroad.
